Negative Keywords List For Google Ads For 2025

Negative Keywords List for Google Ads: Latest Updated List of the Ultimate 1000-Word Negative Keyword List. Use our comprehensive list of 1000 negative keywords to enhance your Google Ads campaigns and increase your revenue significantly. You are welcome to download your complimentary list of negative keywords from here. Running a successful ad campaign in Google Ads is often confusing and complicated; we need to regularly check if our selected keywords are providing a good ROI (return on investment).

When we do not get a good ROI, the only option is to optimize our campaign. Negative keywords are one such example. It doesn’t matter if you’re using it for the first time or not; it’s easy to use. Through negative keywords, you can define phrases in Google Ads on which you do not want your ads to appear. This feature allows you to save your money.

Negative Keywords List For Google Ads
Negative Keywords List For Google Ads

What are negative keywords?

Negative keywords are a way to tell Google on which phrases it does not have to show your ads. It’s a straightforward process. Suppose you have a “Digital Marketing Agency,” and the keyword you have used is “Digital Marketing.”

Google will automatically show your ads on all keywords that complete the phrases of digital marketing, such as “free digital marketing courses,” “what is digital marketing, and “learn digital marketing online.” 

But you are providing service to people, not telling them about digital marketing courses or what digital marketing is. Negative keywords are used to block phrases we don’t want our ads on, as clicking on your ads won’t help if someone goes to your results.

Negative Keywords List For Google Ads For 2025

An example of the most important negative keywords is given below. Check the full list of all negative keywords.

  • Amazon
  • cheap
  • craigslist
  • gumtree
  • directions
  • download
  • eBay
  • Etsy
  • Facebook
  • free
  • game
  • games
  • map
  • maps
  • myspace
  • naked
  • no charge
  • no cost
  • nude
  • porn
  • porn
  • recipe
  • sample
  • sampler
  • samples
  • sampling
  • torrent
  • torrents
  • udemy
  • video
  • Vimeo
  • youtube
  • Free
  • Nude
  • YouTube
  • Torrent
  • Jobs
  • full time
  • Resumes
  • Careers
  • Cheap
  • Naked
  • Hire
  • Torrents
  • Occupation
  • part-time
  • Salary
  • Intern
  • P*rno
  • Porn
  • Employer
  • Employers
  • Occupations
  • Work
  • Salaries
  • Recruiters
  • She
  • Hiring
  • Employment
  • Job
  • Career
  • Resume
  • Pay
  • Recruiter
  • Recruitment
  • Training
  • Learn
  • Class
  • University
  • Tutorials
  • Courses
  • Textbooks
  • Classes
  • School
  • Schools
  • College
  • Tutorial
  • Course
  • Textbook
  • Book
  • Books
  • Review
  • Reviews
  • Article
  • Articles
  • Info
  • how to
  • Pictures
  • Rating
  • Ratings
  • Opinion
  • Opinions
  • Information
  • Pics
  • Photos

Academics’ and researchers’ negative keyword list:

These are the academic and researcher’s negative keywords. Before Starting a Campaign, Check These Keywords.

  • about
  • article
  • articles
  • association
  • associations
  • bad review
  • book
  • books
  • case studies
  • case study
  • community
  • comparison
  • comparisons
  • contest
  • define
  • definition
  • diagram
  • example
  • examples
  • guide
  • guides
  • history
  • info
  • information
  • instruction
  • instructions
  • journal
  • journals
  • magazine
  • magazines
  • manual
  • manuals
  • map
  • maps
  • metrics
  • model
  • negative review
  • news
  • opinion
  • opinions
  • organization
  • organizations
  • paper
  • papers
  • photo
  • photos
  • picture
  • pictures
  • project
  • rating
  • ratings
  • research
  • review
  • reviews
  • sample
  • samples
  • statistics
  • stats
  • studies
  • study
  • success stories
  • success story
  • tutorial
  • tutorials
  • user manual
  • what are
  • what i
  • What is
  • white
  • white paper
  • white papers
  • paper
  • papers

Job Seekers and Recruitment Agencies:

Unless you are running ads specifically to hire people or recruit new people, you should steer clear of the following. It would help if you stayed away from job seekers’ search results with the following:

  • employment
  • employer
  • full time
  • time
  • full-time
  • group
  • hire
  • hiring
  • intern
  • interns
  • internship
  • internships
  • job
  • jobs
  • occupation
  • occupations
  • openings
  • paid
  • part-time
  • time
  • part-time
  • pay
  • postings
  • range
  • recruiter
  • recruiters
  • recruiting
  • recruiter
  • recruiters
  • resume
  • resumes
  • salaries
  • salary
  • sample
  • work

How to Improve ROI on Negative Keywords?

Now you know how important negative keywords are for your Google Ads campaign; they also have a big contribution to PPC advertising. But negative keywords do not protect you from fraudulent clicks; this is also a major problem that every paid search marketer has to face. If you want to improve your ROI, then use fraud click protection along with negative keywords. This can prevent the loss of thousands of rupees.

How to find negative keywords?

If you want to search for these keywords, then let your ad campaign run for 1-2 days, then analyze the keywords from which you have generated clicks. Then you add those keywords to the negative keyword list to prevent your ad from appearing again.

As your campaign gets older, you will have to repeat these processes. You must be mindful of negative keywords if your ad campaign is running on Google Ads.

How are negative keywords different from other keywords?

Negative keywords can help you save money by blocking irrelevant keywords in your campaign. Using just one keyword can’t bring much change to your campaign. When you create extension lists, you can notice your normal keywords, which have gotten more clicks for less money, and which keywords your conversion rate is also high for. Negative keywords save you money and increase the success rate of your ad campaign. With this, you can reach your target audience effortlessly.

FAQ: Negative Keyword List

What is a negative keyword?

Ans: A type of keyword that prevents your ad from being triggered by a certain word or phrase is known as a negative keyword.

What is a negative keyword example?

Ans: Negative keyword examples are the following:

  • Work
  • Salaries
  • Recruiters
  • She
  • Hiring
  • Employment
  • Job
  • Career
  • Resume
  • Pay
  • Recruiter
Where can I find a negative keyword list?

Ans: Apply negative keyword lists to campaigns

  • First In your Google Ads account, click the Tools icon.
  • Now click the Shared Library drop-down in the section menu.
  • Now click Exclusion Lists.
  • Now click the negative keywords lists tab.
  • Now check the box next to the negative keyword lists you want to apply to campaigns.
  • Now click Apply to Campaigns.
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